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Programmatic CRM is built up a number of key components that work together to Engage with customers on a 1:1 level:

Real-Time Triggers to engage customers based on their actions

Cross-Channel Reach to be customer-centric, not channel-centric

Personalized Recommendations to tailor recommendations to user behavior

Dynamic Audiences for segments that update with every customer interaction

Measurability to deliver end-to-end reporting on engagements and conversions

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What is Programmatic CRM?

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AI Powered Customer Engagement

An AI Powered platform that listens to every behavior in real-time,
and enables customer-centric marketing across channels.

Programmatic CRM is built up a number of key components that work together to Engage with customers on a 1:1 level:

Real-Time Triggers to engage customers based on their actions

Cross-Channel Reach to be customer-centric, not channel-centric

Personalized Recommendations to tailor recommendations to user behavior

Dynamic Audiences for segments that update with every customer interaction

Measurability to deliver end-to-end reporting on engagements and conversions

Real-Time Triggers to engage customers based on their actions

Cross-Channel Reach to be customer-centric, not channel-centric

Personalized Recommendations to tailor recommendations to user behavior

Dynamic Audiences for segments that update with every customer interaction

Measurability to deliver end-to-end reporting on engagements and conversions

Clients trust Blueshift to send billions of personalized messages every month

"With Blueshift's Programmatic CRM, we’ve seen a 200% increase in visits to our jobs section.We’ve had nothing but a positive experience since integrating with Blueshift. Their team has done a terrific job ensuring that the content recommendations fit our specific needs."

Kevin Jan, Email Marketing Manager  |  The Muse

"Blueshift’s Programmatic CRM has helped OYO become a leader in 1:1 customer engagement across all marketing channels. With Blueshift’s precise recommendations and targeted triggers, we have been able to achieve 5X higher bookings from email & mobile channels."

Sumit Gupta, Head of Customer Retention  |  Oyo

"Blueshift has helped us drive targeted lifecycle marketing, dramatically improving our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app, and drive a consistent message across different marketing channels."

Todd Kurie, VP Marketing  |  Redmart

"We selected Blueshift as the key partner in our shift towards behavior-based cross-channel marketing. In just 6 months with Blueshift, we've seen engagement rates climb to 40% and YoY direct email revenue has increased by 81%, far exceeding our expectations."

Becky Spurr
Head of Communications
Vouchercloud

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Let's show you how Blueshift will help you retain more customers

Real-time, behavior-based marketing powered by Artificial Intelligence.

AI Powered Customer Engagement


An AI Powered platform that listens to every behavior in real-time,
and enables customer-centric marketing across channels.

"We selected Blueshift as the key partner in our shift towards behavior-based cross-channel marketing. In just 6 months with Blueshift, we've seen engagement rates climb to 40% and YoY direct email revenue has increased by 81%, far exceeding our expectations."

Becky Spurr
Head of Communications
Vouchercloud

Real-time, behavior-based marketing powered by Artificial Intelligence.

"Blueshift has helped us drive targeted lifecycle marketing, dramatically improving our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app, and drive a consistent message across different marketing channels."

Todd Kurie, VP Marketing  |  Redmart

"Blueshift’s Programmatic CRM has helped OYO become a leader in 1:1 customer engagement across all marketing channels. With Blueshift’s precise recommendations and targeted triggers, we have been able to achieve 5X higher bookings from email & mobile channels."

Sumit Gupta, Head of Customer Retention  |  Oyo

Clients trust Blueshift
to send billions
of personalized messages
every month

"With Blueshift's Programmatic CRM, we’ve seen a 200% increase in visits to our jobs section.We’ve had nothing but a positive experience since integrating with Blueshift. Their team has done a terrific job ensuring that the content recommendations fit our specific needs."

Kevin Jan, Email Marketing Manager  |  The Muse

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