Blueshift Launches First AI-Powered Cross-Channel Visual Journey Builder

Blueshift Launches First of It’s Kind AI-Powered Cross-Channel Visual Journey Builder

“One of the biggest challenges for marketers in 2017 will be understanding the connected customer journey across all touch points and how best to interact on a more personal, content-rich level.”
– CMO Council

Introducing The AI-Powered Cross-Channel Visual Journey Builder

Today, we announce the public launch of our AI-Powered Cross-Channel Visual Journey Builder. Blueshift solves the problem of building personalized, content-rich campaigns and customer journeys with a first-of-its-kind approach to customer engagement that brings Data, Artificial Intelligence, and Cross-Channel Automation together into a unified, quick to implement product.

AI_journey

Today’s marketers must build unique, 1:1 user experiences at scale to meet the increasing demands of their perpetually connected customers across all devices and touch points. Only by combining behavioral data, artificial intelligence, and automation does this becomes a reality.

What Makes Blueshift’s Visual Journey Builder Different?

Unlike legacy systems, Blueshift’s AI-Powered Visual Journey Builder enables marketers to trigger cross-channel customer journeys and campaigns based on AI-Computed Predictive Scores, as well as to include AI-Powered content and product recommendations at every step…all through a highly visual and intuitive interface.

This unique approach of combining behavioral data, AI, and automation in a unified product gives marketers the full control they need to respond to every customer behavior with a 1:1 customer experience on every channel. Beyond merely building a simple workflow tool, Blueshift built a unified platform that provides a powerful segmentation engine, multichannel campaign orchestration, predictive scoring (powered by AI), and A/B testing.


Contact us today to schedule a demo to see how AI will make every user experience more personal and relevant.


Unlike legacy marketing cloud solutions and overly simplistic “point-and-click” tools that do not have AI at the core, this unified approach provides the following advantages:

Enter Customers into Journeys at Exactly the Right Time & Right Channel, Based on AI.
In the past, marketers struggled to define rules that should determine when customers enter a journey. With Blueshift, marketers can use AI-Powered Predictive Scores to launch journeys at the perfect time for each customer.

Insert AI-Powered Content Recommendations at Each Step.
With legacy systems, it is often hard to combine content-rich personal experience with automated campaigns. With Blueshift, the visual campaign builder is fully integrated with an AI-Powered Recommendation Studio for content & product recommendations, ensuring a content-rich 1:1 experience across channels. Marketers can even a/b test different types of recommendations.

Track & Measure Campaigns in an Intuitive, Visual Interface.
Legacy systems are unable to tie back attribution data and visualize the data at each step of the customer journey. With Blueshift’s unique integrated approach, marketers select their own conversion metrics from any part of their funnel, customize their attribution models, and visualize campaign performance at each step.

 

But Don’t Take Our Word For It…


Udacity finds success with Blueshift's AI-Powered Visual Journey Builder.Early adopters of the solution include online learning leader, Udacity, who needed a solution that would provide their online students a more personalized experience at every step in the education journey.

 

“Blueshift’s new approach of combining behavioral data, AI and cross-channel automation in a unified product finally enables us to launch more direct customer engagement at scale.”
– Kristy Ng, Sr. Manager, Digital Marketing, Udacity

 

A New Approach that Drives Results


Vouchercloud finds success with Blueshift's AI=Powered Visual Journeys with 81% increase in revenue
Another early adopter, UK’s biggest money saving app, Vouchercloud, has used Blueshift’s Visual Journey Builder to deliver more than 1 billion emails & mobile push notifications, with a small team of marketers.

“Using Blueshift’s AI-Powered customer journeys, our small team has been able to deliver over 1 billion emails and push notifications across 12 countries. The messages are highly personalized with behavior-based, localized recommendations. In just 6 months with Blueshift, we’ve seen engagement rates climb to 40% and year over year direct email revenue has increased by 81%, far exceeding our expectations.”
– Becky Spurr, Head of Communications, Vouchercloud/em>

Read the the full case study here >


Contact us today to schedule a demo to see how AI will make every user experience more personal and relevant.


Blueshift and Redmart Win MARKies Award for Best Use of Programmatic

Blueshift Disrupts Programmatic Technology with MARKies Award Win

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set the benchmark for the industry and are recognized as top performers in their field.

“This is a win for the whole team at RedMart and Blueshift. In the last few years, the word “programmatic” has come to be associated solely with Advertising. Blueshift is disrupting that thought process in the industry, by demonstrating that programmatic techniques can be applied to CRM as well.” ~ Dhruv Shanker, VP – APAC | Blueshift

From Left to Right: Dhruv Shanker (APAC VP of Sales, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

From Left to Right: Dhruv Shanker (VP – APAC, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

The category “Best Use of Programmatic” is a new category for the awards. Programmatic is a term typically used to refer to advertising technology that strips out the manual placing of bids and targeting and makes it more automated through sophisticated software/platforms. Blueshift disrupts the marketing industry itself with the introduction of their Programmatic CRM built for forward-thinking brands, like RedMart, ready to harness behavior-based marketing coupled with powerful AI. With the recognition that Blueshift has received by winning a MARKies Award in Programmatic, it is evident that marketers are ready to take the next step with their CRM to overcome the current limitations of scaling behavior-based cross-channel personalization.

“Blueshift’s Programmatic CRM has helped us drive targeted lifecycle marketing, and dramatically improve our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app push notifications, and drive a consistent message across different marketing channels.”
~ Penny Cox, VP Marketing | RedMart

RedMart’s lean, forward-thinking marketing team used Blueshift’s Programmatic CRM platform to gain a 3x lift in purchases with personalized multi-channel lifecycle marketing.

Read the case study here>>


Blueshift-and-Redmart-win-Best-Use-of-Programmatic-at-MARKies-Awards

Thousands of entries were submitted to the judges, but only a handful were actually recognized for excellence by winning. Within the “Best Use of Programmatic” category, dozens of advertising, technology, and automation companies entered. Blueshift and RedMart competed against Amnet (Microsoft), Publicis (Scoot Airlines), and Vizeum (IKEA) as finalists.

Building The Growth Marketing Team Of Your Dreams

A growth marketing team requires a diverse pool of skills. They come from different aspects of an organization.  Even when you have all the right skills, forming a team can be a daunting task. Here’s a look at the skill needed and the primary ways to build your growth marketing team.

Skills

The approach to creating your winning growth team starts with, quite simply, an inventory of the skills needed. These skills are often shared by many people across a number of departments. The key is to understand the importance of these skills for the long term success of your growth marketing efforts.

Product Management Know How: 
This individual has to have a comprehensive understanding of key elements of the product experience, the essential product metrics, and a basic understanding of technologies like tag management and API’s to integrate the product experience into marketing channels.

Familiarity with Data Science: 
This team member has to know the basic concepts around data science and statistics to ensure that recommendations and testing are based on sound principles.

Development of Creative:
Every team needs a designer to create templates for emails, push notifications etc, and coding the templates with the right variables.

Expertise in Marketing Channels: 
A guru of marketing channels is essential for a growth marketing team. They have to know the mechanics and metrics for each of the marketing channels being used in the marketing strategy.

Teams:

With these different cross-functional skill set needed at one table, organizing such a team is a big challenge. Do we have the budget for it? Can we find the talent in-house rather than hire? Should it be organized under marketing or product? Who do they report back to? Should there be a stand alone team? Every business has varying requirements and depending on the stage the business is in and how mature their many organizations are, there can be multiple ways of structuring a growth marketing team. Here are some of the most popular options in organizing your team.

Marketing Oriented Growth Team:
Mature organizations with significant expertise and infrastructure for multiple marketing channels often choose to staff the growth team under the digital marketing organization. The strength of this model is the strong alignment with marketing and brand messages, but the challenges are around staffing the team with the right data science and product skills.

Product Oriented Growth Team:
Startups and product centric companies often choose to build a growth team within their product (or merchandising) teams. The biggest advantage in this model is the strong product knowledge delivering a personalized experience. The key thing to watch for in this setup is to ensure that the team is delivering brand experience while keeping true to their brand design and look.

Integrated Growth Team:
Reporting to the CEO – e.g. Facebook. Led by a versatile leader who has both the product, data, and marketing skills, this team brings together all the various growth skills into one integrated team. This is potentially the strongest model for driving growth, provided you can find that rare leading who can manage such a multi-function integrated team.

Distributed Growth Team:
In this structure, the growth team consists of members from different functional teams like data science, marketing and product, who come together around projects. This configuration is not a good long-term option, but might help you get off the ground with a few early wins in growth marketing.

Once you have the people with the right skills, it’s time to lay out the plan to bring everything together. From my experience, a growth team will evolve over time. The beauty of the growth marketer mentality is around striving for excellence based on results. Not only does this apply to campaigns, it also builds a center of excellence within an organization that drives results and change.


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

The 4 Best Growth Marketing Campaigns That Delight Travelers

This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our third industry deep dive takes a look at the digital travel booking industry and campaigns specifically tailored for growth marketers to move users along the buying cycle fast and keep them coming back for more purchases.

The digital travel industry has come a long way in the past decade. What started from a handful of booking sites has grown into thousands of websites all fighting for attention through price comparisons, user experience, loyalty benefits, convenience, etc. Everyone is working hard to differentiate themselves from their competition. What they all have in common is thousands of people coming to their site everyday, ever changing inventory and prices, and millions of unique searches of what people are looking for. This creates the perfect recipe for growth marketers to cook up something new in digital engagement campaigns.

Below are 4 personalized email and notification campaigns growth marketers at digital travel companies launch to reduce churn. 

Abandoned Search

For your known users who make a search on your site and do not make a purchase, you can recommend fares based on their recent search with the dates and location from the search. This has to be sent out 1, 3, & 7 days after the search since it is a time sensitive search.

Add a Hotel/Car

A great up-sell campaign for customers who have recently booked a flight on your site is a personalized offer to add a hotel or car to their booking on those same dates based on the flight location/dates. This has to be executed immediately or between 1 and 3 days of the customer booking the flight.

Trending Getaway Deals

This is a great evergreen campaign for all your users to send them the latest and trending weekend getaway deals personalized based on their specific location. It can be sent on a weekly or monthly recurring basis. below is an example using a visitors location to deliver weekend getaways within relatively close distance to them.

Screen Shot 2017-03-01 at 12.11.38 PM

Location based recommendations

 

Promotions

Screen Shot 2017-03-01 at 12.04.36 PM

Promotional Sale

Another great evergreen campaign that requires little work on the marketers part is a promotions campaign. Airlines and hotels put out promotional offers every now and then and those can be used to send personalized offers of deals from nearby airports/locations based on the user’s location to your active customers on a weekly or monthly basis.

 

 

 

 

 


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

Top 4 Campaigns that Reduce Churn for Subscription Service Companies

This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our second industry deep dive takes a look at the subscription service industry and campaigns for growth marketers to reduce churn and increase customer loyalty.

The subscription service model is unique compared to the conventional retail sales cycle. They measure their business with different metrics and have different goals. Some metrics that growth marketers at subscription companies are held accountable for are churn, up-sell, and win-backs. Much can be done to impact each of these metrics at different stages of the customer lifecycle. Here is a breakdown of personalized emails and push notification campaigns to use for reducing churn and increasing revenue for a subscription service company.

Churn Intervention: Marketing teams can use churn score rates to create a segment of at-risk customers based on their behavior or low engagement with the product. These customers can be sent personalized offers or incentives based on their purchase or browse history to continue the subscription on day 1, 7, and 30 days after they qualify for the churn list.

Subscription Upsell

Subscription upsell example from Birchbox. Prompting customers to gift a box for valentine’s day.

Subscription Up-sell: AI driven scoring can highlight customers with high up-sell propensity based on high engagement volume with the product. These highly engaged customers are great for incentivizing to switch to the next subscription tier since they are satisfied with their current tier. These messages can be sent out 1, 7, and 30 days after they show behavior of high up-sell propensity.

Abandoned Cart Email

Sense of urgency for customers who have not signed up.

 

 

 

 

Abandoned Cart: For the visitors on your site who have shared their email address but not made their first purchase or were in the middle of making a purchase but abandoned the session can be reached out to with very specific product they were looking at. Since these customers have not yet made a purchase it is imperative that the outreach be fast and timely (1, 3, 7 days after abandonment) or else they lose their intent to make a purchase or reason for considering the product in the first place.

Win Back Email

Offering a free snack and discount to churned customers

 

 

Win-back: For those hard to convince churned customers, growth marketers can offer personalized promotions based on an uplift strategy. The cadence can be 1, 2, and 3 months after churn since you don’t want to annoy these customers who are already out of the buying cycle. They no longer see the value in the service and it’s very hard to change their mindset while not putting them off.

 

 

 

 


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

5 Must-Have Campaigns for Media and Publishing Marketers to Drive Growth

In this series of blogs I go into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our first industry deep dive is taking a look at the media and publishing industry.

Weekly digest email

Weekly Digest by grow by Acorns

The media and publishing industry is very content heavy and always changing. This high volume of time sensitive content gives growth marketers an opportunity to serve users fresh 1:1 content in many creative ways. With new content being added continuously and hundreds of thousands of people interacting with their content every hour, growth marketers have a huge amount of data at their disposal for engaging their readers and keep them coming back everyday. Below are the 5 top programs growth marketers in media and publishing industry use to drive higher customer engagement.

Personalized weekly digest: Recommend the best content of the week based on a user’s browsing history and attributes like location to all active users on a weekly basis.

 

Developing story alert

Developing Story Alert by Huffington Post

 

 

Developing story alerts: For news publications, updates to stories that users have previously expressed an interest or interacted with. This can be indicated by their browsing history or previous searches. Because of the news being time sensitive, the update should be sent within 15 min of the update.

 

Category affinity

Category Affinity Email by Flipboard

Category Affinity: Many media companies ask users about what topics they are interested in and want to see more of. Users can also show their affinity with a strong browsing and buying preference for a few categories. Recommend trending content from the categories preferred by the user on a weekly recurring basis.

 

Subscription Upsell: Convert freemium users to paid subscribers with relevant offers who have shown high purchase intent based on predictive scores. The cadence can be 1, 7, and 30 days after customer’s behavior indicates that they have a high intent.

 

Trending Content: Push out messages to highly active users recommending content that’s trending now in terms of views as soon as some new content becomes trending or newsworthy.

 


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

Lifecycle Stages for Growth Marketers Part 3 – Win-Backs

Read Part 1 and Part 2 of our series “Lifecycle Stages for the Growth Marketer”.


Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then keeping them as loyal customer. The customer lifecycle is often depicted a a circular cycle because the goal of customer retention is to get them to move through the cycle again and again.

A growth marketer’s prime objective is to drive user engagement with the product. The key to driving engagement is understanding the customer’s lifecycle stage and messaging them accordingly over time to keep them as an active customer. Unfortunately, customers churn. Churn is a natural part of the process, however, as a growth marketer, you are responsible for bringing users and customers back.

Enter the Win-Back Campaign

Win-back campaigns are about re-activating churned customers or those who are at risk of churning. It is the typical customer lifecycle to become inactive due to the product losing its charm or relevance for the user. These tend to be the hardest to gain back but that’s the challenge growth marketers have signed up for. Growth marketers can deploy different strategies and campaigns to win-back churned customers and their effectiveness depends on how personal and creative you can be.Screen Shot 2017-02-20 at 10.27.34 PM

Traditional win-back marketing campaigns like “We miss you” and “Psst! Come back for 25% Off Your Entire Order” lack any kind of real-time data and insight into the customer. In addition, they actually don;t do much for the long term retention of a customer. Growth marketers have the ability to get more creative by providing actual value to users to get them to come back. (Don’t get us wrong, a discount/promotion code has a time and a place, but that strategy is often for short term gains.)

What is helpful about churned customers is that they are known users who have interacted with the product before in some form. This gives growth marketers large amount of data to use regarding the customer preferences to personalize all messages they send their way. This is an opportunity for growth marketers to think creatively on how to get a customer’s attention again.

 

An Example of a smart Win-Back Campaign

Here is a great example of Pinterest using known user attributes to suggest relevant people and topics to its churned customers to bring them back into the engagement lifecycle.

Screen Shot 2017-02-20 at 10.28.16 PM


Read Part 1 and Part 2 of our series “Lifecycle Stages for the Growth Marketer”.


 

Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

Lifecycle Stages For Growth Marketers Part 2 – User Retention

Read Part 1 and Part 3 of our series “Lifecycle Stages for the Growth Marketer”.


Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then keeping them as loyal customer.The customer lifecycle is often depicted a a circular cycle because the goal of customer retention is to get them to move through the cycle again and again.

Once you have the customer, it’s time to keep the customer. For Growth Marketers, much of their time must be focused on this area, otherwise you risk churning higher than normal amounts of users. (what is “normal” depends on your industry and business model.) In this stage, the focus is on Retention.

 

Enter Retention Campaigns

The second stage of the customer lifecycle is retaining users you already activated with targeted content in the form of reminders or recommendations to reduce churn. Retention is a more effective way of growing revenue because companies aren’t stuck attracting, educating, convincing, and converting potential customers. Retention is also a more sustainable business model for sustained growth because you are marketing to customer who have already expressed an interest in the product and engaged with the brand. In studies by Bain & Company, increasing customer retention by 5% can result in an increase in profits of 25% – 95%, and the likelihood of converting an existing customer into a repeat customer is 60% – 70%.

User retention gives growth marketers a lot of opportunity to deliver targeted content through many channels and in many forms. They can impact retention by creating delightful customer experiences through all their marketing channels on a 1:1 level using powerful reminders and recommendations. Lets dive deeper into what these reminders and recommendations can look like for growth marketers.

Screen Shot 2017-02-13 at 11.03.27 AM

Here is an example of 1:1 content recommendations in an email sent by a Blueshift customer

Reminders: 

  • Status in the Product: This type of reminder can be related to any incomplete activity in their account (e.g. “complete your profile” or “turn on push notifications”).
  • Weekly Activity Digests: Recurring personalized emails are a great way to keep active users engaged and staying on top of mind. For retailers this could mean sending a weekly email of new and trending items in their “Liked” categories or for media companies it can be trending content in the topics users are interested in.
  • Abandoner Re-Targeting: These reminders can be related to user activity such as browsed items or wish-listed products. For content businesses this can take the form of recommended content related to last viewed article or video.

 

Recommendations:

Screen Shot 2017-02-13 at 11.03.43 AM

Here’s an example of a catalog update message sent as a rich mobile push. All messages MUST be personalized!

  • Recommendations based on the customer’s Interaction Graph: The way users interact with your catalogue of products or content makes up their persona. This information is great for recommendations based on graphs created by users and other users. For example Twitter email notifications that give you suggestions on who to follow uses this same logic. The same idea can be used by retailers by leveraging data about people and products they have interacted with.
  • Recommendations based on affinity: Retail/E-commerce & media companies have large product catalogs or content. They have an even bigger data set of all the interactions users have with their catalog. This data can provide insights into preferences of users to certain categories, brands, authors, artists, price-points and more. The key to detecting user affinities is to not only look at individual user’s behavior, but also to normalize the behavior relative to other users. Growth marketers use these affinities to tailor marketing messages to every user on every channel, driving 3-10X higher response rates.
  • Recommendations based on change/updates in the catalog or app: Changes in your catalog of products or content, e.g. new arrivals in relevant categories, price drops on items that the user engaged with the website and app. These triggers are especially good for mobile push notifications since they are “newsworthy”.

Read Part 1 and Part 3 of our series “Lifecycle Stages for the Growth Marketer”.


 

Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

Lifecycle Stages for the Growth Marketer Part 1 – Activation

Customer lifecycle is a term used to describe the progress of a customer as they go through consideration, engagement, purchasing, and maintaining loyalty to a product or service. It starts from the first time you get a user’s attention to your product and then keeping them as loyal customer. The customer lifecycle is often depicted by an ellipse because the goal of customer retention is to get them to move through the cycle again and again.

A growth marketer’s prime objective is to drive user engagement with the product. The key to driving engagement is understanding the customer’s lifecycle stage and messaging them accordingly over time to keep them as an active customer. The first form of engagement is activating new customers. Activation is a stage when the user completes an action that indicates them getting value out of a product. This goal can be different for different business models e.g. an app like twitter might consider a user activated when they follow a certain number of other users within a given time-period; a retailer might consider a user to be active when they make their first purchase, or on a rolling basis.

Activation is the first step of the customer lifecycle when they fully experience the product or derived value from it. It is important to get users to activate faster because they can experience the product and see the value it provides. Users who don’t get activated quickly might never return since they never derive any value from the product in the time you have their attention. The core product experience is key to higher activation rates and growth marketers can help increase activation rates by extending the experience into marketing channels.

 

Below we go into some detail about the 2 ways in which growth marketers drive activation.

Welcome Series:

Welcome series from Flipboard

Welcome series from Flipboard

Almost every company or app has a welcome series of messages for activating and educating new customers. Such on-boarding emails have a 3X higher click thru rate than batch and blast emails. Growth marketers can take this strategy one step further by including the elements of product or merchandising in their emails or push notifications. A good example of this strategy is the app Flipboard. Their on-boarding process includes asking users about their interest in order to know what they like and personalize their experience in the app accordingly. This way they are able to onboard a new customer, educate them, and deliver a product that is personalized specifically for them. The welcome series is drawing the user deeper into the product and turning them into engaged users.

 

Abandoner re-targeting:

Guiding customers along their journey is very effective to activate them. This can also take the shape of re-targeting the user with a piece of the product or content if they do not activate the first time. Bringing a user back once they have abandoned is comparatively harder than connecting with first time visitors. For growth marketers to be successful at re-targeting they have to engage customers with very meaningful and compelling content to bring them back in the cycle. Abandoned cart items is an easy example of that or in the case of Flipboard it is the reminder of signing up with them to save your preferences in order to access it from the web or a different device.

Here retargeting is not only acting as a trigger to bring them back into the customer journey but also improving loyalty to the brand, stickiness of the product, and their overall lifetime value.

 


Watch out for more posts about growth marketing, and check out our comprehensive guide here for everything you need to know about the subject.

Growth-Marketers-Guide-to-Customer-Experience-720x180-blogfooter

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to learn more about the top trends and top technologies that will empower them to remain market leaders.

The topics range from marketing automation and mobile to cross channel marketing and user adoption.

This year, Blueshift has been selected to discuss how marketers can win at Cross Channel Marketing. Vice President of APAC, Dhruv Shanker, will take the stage to lead a discussion around the changing environment of the consumer and the need for more effective cross channel marketing.

Gone are the days of simply sending batch and blast emails or push notifications – that was barely cross channel marketing anyway. Today’s marketers need to look at cross channel personalization within their marketing strategy and deliver relevant, consistent user experiences across all their channels. Power machine learning and predictive intelligence will drive the next generation of cross channel marketing.

Details for the event:
India Digital Summit
Feb. 9 – 9, 2017
New Delhi, India

Dhruv Shanker will be joining the panel discussion on Thursday, February 9th at 11:20am.
Contact us if you would like to talk while at the India Digital Summit!