Changes in your catalog of products or content, e.g. new arrivals in relevant categories, price drops on items that the user engaged with, or back-in-stock notifications, are very important to keep customers engaged with the website and app. These triggers are especially good for mobile push notifications, since they are “newsworthy”. Here is an example:


Key Success Factors: The key to success with catalog change triggers is to have a system that connects user behavior (e.g. user favorited a product) with catalog changes (e.g. the favorited product’s price fell by more than 30%). For more information on triggers, download our E-book on scaling triggered marketing.