Welcoming Chandar, former CMO of Marketo, to the Blueshift Board

I am thrilled to welcome Chandar Pattabhiram as the first independent board member at Blueshift. Chandar is currently the CMO at Coupa Software. Previously, as the CMO at Marketo, he helped shape the marketing automation industry. Chandar has recently been named by LinkedIn as one of the top 5 CMOs to follow for thought leadership in digital marketing.

At Blueshift, we pride ourselves on the fact that we are “built for marketers, by marketers”. As a widely recognized marketing leader, Chandar’s advice will be invaluable as we continue to help marketing organization across the world connect with a Segment-of-One at scale.

In the world of automobiles, AI is moving from “driver-assist” to “self-driving cars”. Similarly, in the world of marketing, AI is poised to help marketers orchestrate entire customer journeys. In Chandar’s own words, “The time is now for AI technologies in marketing to move from the backseat into the driver’s seat”.  Read more here.