Users are always looking to find out trending content from your product or content catalog. As a marketer, you can drive higher engagement and purchases by merchandising this trending content in your emails, push notifications and other forms of marketing. Some examples include:
- Recent best converting items
- Recent most viewed items
- Recent best selling items
- Items with most amount of recent time spent
Trending content can be very effective in creating engagement because of its freshness.
Automating Trending Content Marketing with Blueshift
Blueshift makes it really easy to create emails, push notifications, SMS and ads with trending content. Once you create your templates, simply select from one of Blueshift’s many targeting mechanisms that include various forms of trending content.
Not only can you base your trending content algorithms on aggregate sales, but you can also use conversion rates to determine trending content (often, a better choice).