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Segmenting users by their responsiveness to messages (push notifications, emails, SMS) helps marketers adjust the volume of messaging: more engaged users could be sent more marketing communications.

Blueshift provides a comprehensive solution for segmenting users by their response to messaging:

  • Select the engagement metric: open, click, purchase etc.
  • Select all campaigns, or a specific campaign
  • Select a static or a dynamic timeline

 

message response