Learn how to drive 1:1 Customer Engagement in this 50 page Growth Marketer's Guide

Download now!

For several transactional use cases, marketers need to reference “user event” attributes. For example, you might want to trigger a relevant email to users who favorited a merchant on your website, and reference the name of the merchant as well as relevant related offers from the merchant.

Blueshift makes it really easy to include content from your user events in your marketing messages.