Announcing the Launch of AI-Powered Live Personalization for Seamless, Relevant Customer Experiences Across ALL Your Channels.

Learn More

Blueshift expands your raw data to enable easy demographic segmentation. You can either directly pass demographic information into Blueshift, or leverage Blueshift’s data expansion. Some examples include:

  • First Names are expanded into Gender
  • IP Addresses are expanded into locations (city/state/country)

 

demographic_segmentation