Ideel Selects Blueshift to Power Multi-Channel Customer Engagement

Innovative Online Shopping Destination Chooses Multi-Channel Segment-of-One Marketing to Enhance Customer Engagement

SAN FRANCISCO, Aug. 24, 2015 — Blueshift, provider of the leading Segment-of-One marketing automation platform for B2C marketers, today announced that Ideel, a Groupon company, has selected Blueshift to power the company’s transition from legacy email marketing to behavior-based consumer engagement and nurturing across multiple channels and platforms.

Ideel has millions of email subscribers and mobile app users, and is implementing Blueshift to intelligently and automatically manage the timing and distribution of the right content, to the right person, at the right time both in email and mobile push notifications.

“We chose Blueshift for its real-time segmentation and dynamic content personalization abilities that can be applied on email as well as mobile,” said Saurabh Sharma, Head of Global Marketing & Special Operations, Ideel. “We will now be able to meaningfully engage individual consumers across multiple channels and platforms, which was hard to do before.”

Blueshift builds customer profiles by leveraging real-time behavioral data, in conjunction with historical CRM data. The solution also offers predictive capabilities for segmentation and personalization. Marketers using the platform can engage customers via email, mobile push-notifications, SMS, display ads and Facebook as well as other channels via API.

About Ideel

Ideel offers its customers online and mobile access to designer brands at up to 70 percent off retail every day. Ideel’s limited-time sales feature the most sought-after brands in women’s apparel, shoes, beauty and accessories, plus must-haves for men and home. Ideel has brought the world its inspired take on fashion, style and the best trends since 2006 and officially joined the Groupon family in January 2014. Ideel is headquartered in New York City. For more information about Ideel, please visit To download Ideel’s mobile apps, please visit

About Blueshift

San Francisco based Blueshift is the leader in “Segment-of-One” marketing automation for B2C companies. Using the power of real-time segmentation and dynamic-content personalization, Blueshift enables marketers to automate individualized messages across multiple channels including email, push notifications, Facebook and SMS. The company is funded by prominent venture capital and angel investors, including New Enterprise Associates, Nexus Venture Partners & Great Oaks VC.