Blueshift for mParticle Customers
Programmatic CRM Combined with Customer Data Hub
Using mParticle for tracking & routing your customer interaction data?
Now you can use Blueshift’s integration with mParticle to deliver hyper-targeted marketing emails and mobile push notifications
Integrate in one minute or less
Simply enter your Blueshift API key on mParticle dashboard to get up & running in a few clicks. If you are not a Blueshift customer yet, contact us for getting set up with an API key.
Segment customers on a real-time 360-degree view
Use the behavioral data streamed from mParticle plus more in Blueshift’s segmentation engine.Segments update dynamically in real-time.
Launch Triggered Emails & Mobile Push Notifications
Create personalized triggered campaigns in Blueshift, using event data streamed from mParticle
Content & Product Recommendations For Newsletters & Triggers
Use Blueshift’s Personalization Studio in conjunction with mParticle to create recommendations based on every user interaction.
Insert Dynamic Content into your templates
Blueshift makes it easy to insert user attributes & event attributes in your email & mobile templates, and set up filters & conditions using the Liquid template language
End-to-end reporting, customized to your needs
Not only can you track the basic open & click metrics, but also more advanced downstream conversions and custom metrics. Label any of the events you stream from mParticle as a “custom goal” and track how campaigns are influencing this goal.
Relevant Case Studies
Case Study: Urban Ladder
Ebook: Retail Emails
Ebook: Scaling Triggers