Blueshift and Redmart Win MARKies Award for Best Use of Programmatic

Blueshift Disrupts Programmatic Technology with MARKies Award Win

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held in Singapore to honor work by top marketers, agencies, and brands across over two dozen categories. Winners of the MARKies set the benchmark for the industry and are recognized as top performers in their field.

“This is a win for the whole team at RedMart and Blueshift. In the last few years, the word “programmatic” has come to be associated solely with Advertising. Blueshift is disrupting that thought process in the industry, by demonstrating that programmatic techniques can be applied to CRM as well.” ~ Dhruv Shanker, VP – APAC | Blueshift

From Left to Right: Dhruv Shanker (APAC VP of Sales, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

From Left to Right: Dhruv Shanker (VP – APAC, Blueshift), Bi Ying Wong (Customer Engagement Marketing Manager, RedMart), and Penny Cox (VP of Commercial & Marketing, RedMart)

The category “Best Use of Programmatic” is a new category for the awards. Programmatic is a term typically used to refer to advertising technology that strips out the manual placing of bids and targeting and makes it more automated through sophisticated software/platforms. Blueshift disrupts the marketing industry itself with the introduction of their Programmatic CRM built for forward-thinking brands, like RedMart, ready to harness behavior-based marketing coupled with powerful AI. With the recognition that Blueshift has received by winning a MARKies Award in Programmatic, it is evident that marketers are ready to take the next step with their CRM to overcome the current limitations of scaling behavior-based cross-channel personalization.

“Blueshift’s Programmatic CRM has helped us drive targeted lifecycle marketing, and dramatically improve our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app push notifications, and drive a consistent message across different marketing channels.”
~ Penny Cox, VP Marketing | RedMart

RedMart’s lean, forward-thinking marketing team used Blueshift’s Programmatic CRM platform to gain a 3x lift in purchases with personalized multi-channel lifecycle marketing.

Read the case study here>>


Blueshift-and-Redmart-win-Best-Use-of-Programmatic-at-MARKies-Awards

Thousands of entries were submitted to the judges, but only a handful were actually recognized for excellence by winning. Within the “Best Use of Programmatic” category, dozens of advertising, technology, and automation companies entered. Blueshift and RedMart competed against Amnet (Microsoft), Publicis (Scoot Airlines), and Vizeum (IKEA) as finalists.

Winning at Cross Channel Marketing: Blueshift Chosen to Lead Discussion at India Digital Summit

This week, thousands of marketers converge upon New Delhi for India’s largest digital marketing event, the India Digital Summit. Market-leading companies from across the region, like OYO Rooms, Urban Ladder, and Koovs, attend the event to learn more about the top trends and top technologies that will empower them to remain market leaders.

The topics range from marketing automation and mobile to cross channel marketing and user adoption.

This year, Blueshift has been selected to discuss how marketers can win at Cross Channel Marketing. Vice President of APAC, Dhruv Shanker, will take the stage to lead a discussion around the changing environment of the consumer and the need for more effective cross channel marketing.

Gone are the days of simply sending batch and blast emails or push notifications – that was barely cross channel marketing anyway. Today’s marketers need to look at cross channel personalization within their marketing strategy and deliver relevant, consistent user experiences across all their channels. Power machine learning and predictive intelligence will drive the next generation of cross channel marketing.

Details for the event:
India Digital Summit
Feb. 9 – 9, 2017
New Delhi, India

Dhruv Shanker will be joining the panel discussion on Thursday, February 9th at 11:20am.
Contact us if you would like to talk while at the India Digital Summit!