Urban Ladder Largest Home Furnishings Furnitire Home Decor Online Shopping uses Blueshift to Engage Online Furniture shoppers

4x Conversion Lift: Urban Ladder Finds The Secret Sauce to Reach Online Furniture Shoppers

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Urban Ladder is a leading online furniture and home decor company that provides a curated shopping destination for your home. Their modern designs and uniquely styled products attract millions of customers and has propelled them to be the #1 source for furniture in India. With millions of customers coming to their site via multiple channels and interacting with their catalogue of over 4,000 products across 50 different categories, they found it hard to market to all their customers while staying true to their promise of a personalized experience.


“With Blueshift, we have launched very personalized triggered campaigns on email & mobile app push notifications. We are seeing significant improvements in conversion rates on these marketing campaigns which are highly targeted and relevant for the users.”

Ashish Goel, CEO of Urban Ladder

 

Urban Ladder turns to Blueshift to help address its issues

Urban Ladder’s unique design at the heart of every marketing message

Urban Ladder’s unique design at the heart of every marketing message

Urban Ladder has a distinctive brand and look which had to come across in every channel they market across. With a web based store and a mobile app, they had a hard time tying in multiple data sources into a unified customer profile in real-time. They needed a robust recommendation engine for their 4,000+ product catalogue consistent with each person’s browsing and purchase behavior. Handle personalization to varied sales cycles, like furniture which tends to have long consideration cycles rather than home decor, which can be impulsive.

 


Blueshift’s Solution

urban-ladder-out-of-stock-notification-with-recommendations-of-other-products

Blueshift provided the ability to unify each user’s behavior data across mobile and email for a complete 360-degree view of the customer. It enabled Urban Ladder to deliver a consistent user experience across all channels that represented their brand along with powerful recommendations and simplified paths to purchase.

After a quick integration Urban Ladder was able to launch cross-channel triggered campaigns for welcome series, abandonment, post purchase, complete-the-look cross sells, and product recommendations based on user behavior in just a few days.

 

 

 

Urban Ladder using the “back in stock” product alert in their newsletters powered by Blueshift.

Urban Ladder using the “back in stock” product alert in their newsletters powered by Blueshift.


 

Conclusion

Urban Ladder Realizes a 4x lift in conversions and a rapid time to value outperforming all other vendors
Urban Ladder now delivers a delightful user experience across mobile & email by combining their in-house creative team and Blueshift technology. Using the 360-degree customer profile powered by Blueshift as the foundation of their customer data and utilizing deep segmentation capabilities of Blueshift, Urban Ladder has seen 4x higher conversion rates over previous tactics.

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