After customers have completed their first purchase or engagement, marketers can continue re-engaging them using recommendations related to their recent purchases, or items related to the user’s category affinities. Check out this example of a “complete the look” cross-sell recommendation, delivered using Blueshift:


Here’s another example that targets a customer’s category affinities on mobile:

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Key Success Factors: Recommendations are the most immediate messaging you can send. Make sure your systems of record and systems of action are both real-time. By monitoring your customer’s behaviors in real-time, marketers can send out up-to-the-moment messaging containing recommendations that are most relevant to the customer’s current affinities, in addition to their overall historical preferences as well.  For more information on triggers, download our E-book on scaling triggered marketing.