Triggered Emails & Mobile Push Notifications
A large number of searches don’t result in a conversion in the same session. Marketers can increase engagement & drive the customer to a conversion by triggering an Abandoned Search email or a mobile push notification.
This is especially true for companies that offer a structured search box, e.g. online travel companies where users enter in the dates & location of the search.
For instance, here is an sample abandoned search email that references the search query (in this case, a destination) as well shows the items related to the user’s searching & browsing:
These triggers can be personalized using a combination of the search query & related recommendations (similar items, e.g. best sellers in the same category/brand). Abandoned search triggered emails and notifications created in this way can drive dramatically higher conversion rate than batch & blast communications.
Key Success Factors: The key to getting the Abandoned Search emails & mobile notifications right is to connect every piece of user behavior in real-time with a deep knowledge of the the structure of the search query. The in-ability to connect this information in real-time can often block marketers from being able to send relevant abandoned search messages, or worse still, send out messages that have outdated content (e.g. sending an abandonment email after the customer has already purchased the item). For more information on triggers, download our E-book on scaling triggered marketing.