A large number of  website and app users abandon their cart before completing their purchase or conversion. Marketers can reduce cart abandonment by triggering an email or a mobile push notification.

Here is an example of how Blueshift customer Urban Ladder is sending Abandoned cart messages on email & mobile:

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These triggers can be personalized using a combination of the contents of the cart & related recommendations (similar items, e.g. best sellers in the same category/brand). Triggered emails and notifications created in this way can drive dramatically higher conversion rate than batch & blast communications.

Key Success Factors: The key to getting the Abandoned Cart emails & mobile notifications right is to connect every piece of user behavior in real-time with a deep knowledge of the catalog of content (e.g. the catalog of jobs in the case of TheMuse, or the catalog of products in the case of UrbanLadder).  The in-ability to connect this information in real-time can often block marketers from being able to send relevant abandoned cart messages, or worse still, send out messages that have outdated content (e.g. sending an abandonment email after the customer has already purchased the item). For more information on triggers, download our E-book on scaling triggered marketing.