Triggered Emails & Mobile Push Notifications
A large number of website and app users abandon their session before completing their purchase or conversion. Marketers can increase engagement & drive the customer to a conversion by triggering an Abandoned Browse email or a mobile push notification.
For instance, here is an abandoned browse email from TheMuse, promoting content around Jobs that the user browsed:
These triggers can be personalized using a combination of browsed items& related recommendations (similar items, e.g. best sellers in the same category/brand). Abandoned browse triggered emails and notifications created in this way can drive dramatically higher conversion rate than batch & blast communications.
Key Success Factors: The key to getting the Abandoned Browse emails & mobile notifications right is to connect every piece of user behavior in real-time with a deep knowledge of the catalog of content (e.g. the catalog of jobs in the case of TheMuse, or the catalog of products in the case of UrbanLadder). The in-ability to connect this information in real-time can often block marketers from being able to send relevant abandoned browse messages, or worse still, send out messages that have outdated content (e.g. sending an abandonment email after the customer has already purchased the item). For more information on triggers, download our E-book on scaling triggered marketing.