Programmatic CRM, Powering Segment-of-One Marketing
Blueshift’s mission is to treat every customer as a segment-of-one, having unique interests and intents.
What We Believe
Leaky funnels are bad for business
According to Bain & Company, a 5% increase in customer retention produces more than a 25% increase in profit. Marketers need to rise to the retention & repeat revenue challenge.
She who understands the customer, wins
In today’s multi platform world, users connect with your brand across multiple devices and channels. Marketers need a unified view of how customers are engaging with the brand across all these touch-points.
Marketing should be a One-on-One conversation
We aim to make batch-and-blast marketing a thing of the past. Marketers should be able to respond in real time with messages tailored to each individual’s context at that point in time.