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Our Mission

Treat every customer as a segment-of-one
having unique interests and intents

Our story

We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. We had previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). At companies like Walmart & Groupon, we noticed that while marketers want to communicate with their customers on a 1:1 basis, it’s becoming increasingly harder in the era of the perpetually connected customer. Traditionally, marketers have attempted to solve this problem by building what we call as a “database of nouns” – e.g. a database of customers or products with their attributes. This approach was clearly not working, especially in a world where customers were interacting with brands and digital properties faster than ever before. Our thought process behind starting Blueshift was to ask what would happen if we built a new marketing technology stack on a “database of verbs”, capturing customer interactions on web & mobile in real-time & making it dead easy for marketers to use in cross-channel personalization. That was the genesis of our Programmatic CRM solution.

– Vijay, Mehul & Manyam, co-founders of Blueshift

We selected Blueshift as the key partner in our shift towards behavior-based cross-channel marketing. Our small team has been able to deliver over 1 Billion emails & push notifications across 12 countries, highly personalized with behavior-based, localized recommendations. In just 6 months with Blueshift, we've seen engagement rates climb to 40% and YoY direct email revenue has increased by 81%, far exceeding our expectations.

-Becky Spurr

, Head of Communications, Vouchercloud

With Blueshift's Programmatic CRM, we’ve seen a 200% increase in visits to our jobs section.We’ve had nothing but a positive experience since integrating with Blueshift. Their team has done a terrific job ensuring that the content recommendations fit our specific needs.

-Kevin Jan

, Email Marketing Manager, The Muse

Blueshift has helped us drive targeted lifecycle marketing, and dramatically improve our re-engagement rates. With Blueshift, we are now able to launch personalized campaigns on email & mobile app push notifications, and drive a consistent message across different marketing channels.

-Todd Kurie

, VP Marketing, Redmart

With Blueshift, we have launched very personalized triggered campaigns on email & mobile app push notifications. We are seeing significant improvements in conversion rates on these marketing campaigns which are highly targeted and relevant for the users

-Ashish Goel

, CEO, Urban Ladder

Trusted by forward thinking
companies around the world!
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The team that makes it happen

Our Core Values

Make new mistakes

Obsess over customer success

Raise the bar

Play as One Team

Have fun. Seriously!

Together, we can make marketing more relevant
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At Blueshift, we've built an incredible Programmatic CRM marketing automation platform...It's hard work... so we play just as hard.
Fun Fact
In the Doppler Effect, Blueshift refers to a movement towards higher frequencies, caused by a movement of a source towards the observer. At Blueshift, we help you increase the frequency of customer engagement with your brand, and bring your brand closer to the customer.