Treat every customer as a segment-of-one
having unique interests and intents
We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. We had previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). At companies like Walmart & Groupon, we noticed that while marketers want to communicate with their customers on a 1:1 basis, it’s becoming increasingly harder in the era of the perpetually connected customer. Traditionally, marketers have attempted to solve this problem by building what we call as a “database of nouns” – e.g. a database of customers or products with their attributes. This approach was clearly not working, especially in a world where customers were interacting with brands and digital properties faster than ever before. Our thought process behind starting Blueshift was to ask what would happen if we built a new marketing technology stack on a “database of verbs”, capturing customer interactions on web & mobile in real-time & making it dead easy for marketers to use in cross-channel personalization. That was the genesis of our Programmatic CRM solution.
– Vijay, Mehul & Manyam, co-founders of Blueshift
, Head of Communications, Vouchercloud
, Email Marketing Manager, The Muse
, VP Marketing, Redmart
, CEO, Urban Ladder
Make new mistakes
Obsess over customer success
Raise the bar
Pursue learning and growth
Have fun. Seriously!